4Ps Corporation for accompanying Takashi Niwa Architects in these past few
years in Pizza 4PS Phan Ke Binh, Ippudo Vietnam. We are happy to cooperate
again with 4Ps Corporation on this new project in Hai Phong, a developing city
in Nothern Vietnam.
Phong city is one of the largest port industrial cities in Vietnam as well as becoming
a dynamic communication hub to attract tourists by marine characteristics and
new Pizza 4P’s restaurant stands in a prime location in the new Aeon Mall in
Hai Phong, surrounded by residential areas, with a convenient traffic axis from
Cat Bi international airport, the main gateway from the world to the center of
an industrial, commercial city, there are still local cultural values and
various local materials in Hai Phong we can find. Applying our motto “Visualize
the Values” in design, the restaurant is designed as “Arkship Pavilion of Pizza
4P's", where you can enjoy a journey of food entertainment: dining with Pizza
4P’s sustainable concept in background.
4P’s Hai Phong was studied carefully to be embedded into its local and cultural
context to express the value of the city and to contribute to the development
of Hai Phong economy.
lighting equipment, and patterns in the restaurant were inspired by the local
context of Hai Phong to represent the local culture and history not only for
the local residents to re-find city characteristics but also for visitors to
experience the city.